About Azlan

Azlan, the Enterprise Division of Tech Data Corporation, is a leading value-added distributor of networking, communications, midrange enterprise server, storage and software solutions in Europe. We are a trusted partner for enabling fast, cost-effective pan-European distribution of products and solutions for leading vendors including Cisco, IBM, HP, VMware and APC, to name a few. Although the technology landscape has changed dramatically since "Azlan" started trading 25 years ago, our commitment to continually deliver exceptional value added distribution services to a focused reseller partner base is just as strong.

More info on the Azlan Belgium-team

Delivering Value

Although the technology landscape has changed dramatically since Azlan started trading 25 years ago, our commitment to continually deliver exceptional value added distribution services to a focused reseller partner base is just as strong.

All IT distribution starts with the basic value proposition of taking costs and complexity out of the process of procuring and marketing IT technologies, then building the types of support that enables business to flow.

In the dynamic space of Enterprise technologies requiring focus, investment and the according predictable returns these support types extend beyond operational excellence also to value creating services- Offerings that support the enablement and activation of partners in new technologies, and assist these to position themselves as solution providers to their customers and successfully differentiate as technologies mature and expand.

Azlan therefore provides a full spectrum of additional value creating services including channel enablement and activation, partner marketing and sales support, training and certification, product pre-configuration,solution building and financial service programs designed to assist vendor and reseller partners in developing their customer relationships and taking advantage of new opportunities.

The integration with Europe's leading distribution organization Tech Data in 2003, provides a rock solid finance, and best in class operational platform for Azlan to drive, scale and excel in delivering this partner engagement based value.

Unique "Reach and Focus Model"

Beyond supporting and expanding Enterprise specialist business practices, vendors and partners are also looking for ways to capitalize upon the SMB growth opportunity. Tech Data as a group is uniquely positioned to help partners execute in this space by interlinking the Tech Data 'classic' broadline and Azlan go to market models, leveraging Reach provided by Tech Data,and Focus provided by Azlan.

Vendors can access the reach of more than 90,000 resellers purchasing from Tech Data in Europe thereby providing a highly efficient and fully e-commerce enabled engine for scaling high numbers of transactions. Partners can then leverage Azlan experts for broad based channel marketing, identifying and activating of high potentials and rising stars.

Tech Data resellers benefit from being encouraged, trained and supported to deliver more complex technical solutions and improved service to their customers. Existing specialists working predominately with Azlan can leverage Tech Data services and the wider product portfolio to scale and increase their share of wallet in new and existing accounts. Interlinking both models Tech Data and Azlan can uniquely deliver "reach and focus", enabling local resellers to provide their small & medium business customers with cutting edge technologies designed to enhance business competitiveness and productivity.

Where does Azlan operate?

Our European coverage model operates with local offices across 16 countries with access to locally based value added services. Azlan provides resellers active across multiple European markets, or in the Middle East or Africa, a dedicated International Business Team (IBT), which delivers international and multi lingual account management, customs, VAT and other specialist services.

Azlan continues to build on its 25 year history of excellence, now as part of Tech Data, which acquired Azlan in March 2003. Founded in 1974 Tech Data is one of the world's largest distributors of technology products from leading IT hardware and software producers.

Tech Data serves more than 100,000 IT solution providers in over 100 countries. Every day, these value-added resellers depend on Tech Data to cost-effectively support the technology needs of end users, including small and medium businesses (SMB), large enterprises and government agencies. Ranked 105th on the FORTUNE 500(R), Tech Data generated $24.1 billion in net sales for its fiscal year ended January 31, 2009. To learn more, visit www.techdata.com